February 2, 2011
Square needs new marketing approach
When I moved to Cobb County 33 years ago, I settled just a couple of miles from the Marietta Square. Back in 1978, it was basically a green piece of land with some trees and antique shops around it. Read entire article here.
January 29, 2011
Letter to the Editor: Branding Project saluted
Dear Editor: I am glad to see The Branding Project formulate to look for ideas to enhance Marietta Square. I would encourage the committee to take a look at downtown Historic Norcross. This 54-year resident of Marietta would have never dreamed of venturing to that part of metro Atlanta for dinner, but after seeing what they have created with their downtown, it has become my new dinner date destination. There is a consistency with the Victorian and turn-of-the-century architecture and each building was obviously restored with architectural controls. A nice variety of restaurants and coffee shops were all full of patrons and there were no parking decks looming to detract from the ambience and charm of that vibrant downtown district. Read entire article here.
January 29, 2011
Dick Yarbrough: Downtown Marietta should let the branding begin
This is not your father's Marietta Square. Or at least, that's not what is envisioned by a group of merchants on the Square who see the potential for turning the area into a destination point for a younger and more affluent clientele. Read entire article here.
January 28, 2011
Branding Project Unveils 'Here & Now' Campaign
Coalition of downtown merchants consider advertising and marketing plans that celebrate the historic side of Downtown Marietta yet boosts its sense of modernity and relevance. Read entire article here.
January 25, 2011
Business Owners campaign to give downtown Marietta a youthful vibe
Business owners intent on showcasing downtown Marietta as a place where jazz babies and bons vivants can enjoy theater, art, food and history, will unveil their campaign on Thursday. Read entire article here.